General Mills, which owns a wide range of snack and baked products in the United States, announced plans to remove food colors from all its products, in a June 17 statement.
Based in Minnesota, some of the company’s popular brands include Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, and Annie’s.
In the press release, the company said it will remove synthetic dyes “from all its U.S. cereals and all K-12 school foods by summer 2026. Additionally, the company will work to remove certified colors from its full U.S. retail portfolio by the end of 2027.”
General Mills clarified that the change will only impact a small portion of its school portfolio as “nearly all” of its school offerings are made without food colors. Similarly, 85 percent of the full U.S. retail portfolio is currently made without colors.
Jeff Harmening, company chairman and CEO, said that the company’s recent reformulation changes will ensure the entire catalog of products offered will be without colors.
General Mills’s announcement followed a statement by another major corporation, Kraft Heinz, on the same day.
Heinz said on Tuesday that it will not launch any new products with artificial colors in the United States and will remove the additives from its existing product portfolio by the end of 2027.
The companies’ announcements follow a call by the Department of Health and Human Services (HHS), along with the Food and Drug Administration (FDA), to phase out all petroleum-based synthetic dyes from the nation’s food supply, as part of the broader Make America Healthy Again initiative.
“For too long, some food producers have been feeding Americans petroleum-based chemicals without their knowledge or consent,” HHS Secretary Robert F. Kennedy Jr. said in an April 22 statement.
Kennedy said that the “poisonous compounds” offered no nutritional benefits and adversely impacted children’s health and development.
The federal administration will work with companies to “get these toxic dyes out of the foods our families eat every day,” Kennedy said.
FDA commissioner Marty Makary said that the agency asked food companies to substitute artificial colors with “natural ingredients for American children as they already do in Europe and Canada,” citing an epidemic of childhood diabetes, obesity, depression, and attention-deficit/hyperactivity disorder (ADHD).
According to the statement, the FDA is fast-tracking the review of calcium phosphate, Galdieria extract blue, gardenia blue, butterfly pea flower extract, and other natural alternatives to synthetic food dyes.
Meanwhile, two synthetic colors, Citrus Red No. 2 and Orange B, which can currently be used to color hot dogs and sausages, are being phased out of the food supply.
Makary cited a randomized trial which found that artificial dyes in the diet resulted in increased hyperactivity in 3-, 8-, and 9-year-olds.
Major Brands and Food Colors
Since the HHS announcement, major brands and corporations have lined up to remove synthetic food dyes from their offerings.
WK Kellogg, for example, announced it is reformulating cereals served in schools so that they no longer include FD&C colors by the 2026–27 school year. (FD&C refers to the federal Food, Drug, and Cosmetic Act of 1938.)
“We know that students have limited choice in what they eat at school, so we will only offer them food with lower sugar, whole grains and colors from natural sources,” said the company on its Commitment to Transparency, Quality, and Safety webpage. “In addition, we have already updated our innovation program and will not be launching any new products with FD&C colors, beginning in January 2026.”
In an earnings call last month, Tyson Foods CEO Donnie King said that products containing petroleum-based synthetic dyes will be reformulated and the colors will be removed from the production process.
Tyson is one of the largest meat companies in the country, producing approximately 20 percent of the beef, pork, and chicken in the United States.
Walmart’s Sam’s Club said it would eliminate more than 40 ingredients, including artificial colors and aspartame, from its private-label brand Member’s Mark by the end of this year.
Other major brands undergoing the transformation include PepsiCo and In-N-Out Burgers.
Reuters contributed to this report.
