The eminently fake attack from Business Insider on Donald Trump Jr., in which the German-owned publication falsely compared him to Hunter Biden, has now cost its parent company Axel Springer a $500,000 lobbyist contract.
This latest development confirms a Breitbart News investigation published Tuesday which uncovered how badly this fake hit piece has backfired on the publication’s parent company.
Ballard Partners, a source close to the firm confirmed to Breitbart News, dropped Axel Springer as a client like a bad habit on Tuesday evening. “The Business Insider piece on Don seemed to be such a gratuitous attack there was no way the firm can continue in good faith to represent Axel Springer,” the source close to Ballard Partners told Breitbart News.
Ballard Partners is run by Brian Ballard, a key Washington lobbyist with close ties to President Donald Trump’s White House. The firm has reportedly had an on-again-off-again relationship with the White House, but as Breitbart News reported on Tuesday evening the hit piece from Business Insider has spectacularly backfired on the publication’s parent company and caught in the crosshairs now is this firm. Peter Schorsch from Florida Politics first reported on Wednesday morning that Ballard had dropped Axel Springer, and now sources close to the firm have confirmed the news to Breitbart News.
Scoop: @BallardFirm has dropped its lobbying contract with Axel Springer, which publishes @POLITICO and @BusinessInsider.
— Peter Schorsch (@PeterSchorschFL) May 14, 2025
Axel Springer's $500K deal with Ballard Partners involved helping the company 'engage with the executive branch.'
Sources within the firm say after… pic.twitter.com/A4ODzRUJPn
A source close to the West Wing cast some doubt on whether Ballard Partners has really turned a new leaf here, or if it is just damage control.
“The first 3,000 Business Insider and Politico hit pieces on the Trump family weren’t enough?” that source told Breitbart News. “It’s pretty clear that his recently disclosed problems with the White House drove this decision—and we see right through it.”
Either way, regardless of Ballard Partners’ issues, the problems facing Axel Springer continue to mount. In addition to these issues caused by Business Insider, its other major U.S. publication Politico is reportedly causing Axel Springer problems too.
Lachlan Cartwright, a media reporter for Breaker, on Tuesday revealed that Axel Springer is facing major problems with Politico due in part to the entirely unreasonable activities of its new editor Alex Burns. It’s so bad that Axel Springer CEO Mathias Dopfner and his deputy are now reportedly monitoring the newsroom from Berlin.
“At the Arlington newsroom staffers are baffled at more than 40 departures, and partly blame the management style of senior executive editor Alex Burns,” Cartwright reported.
He explained:
Politico’s continuous dramas and departures have so concerned owner Axel Springer that we have learned chief executive Mathias Dopfner and Jan Bayer, Axel’s Deputy chief executive, have been monitoring the matter from Berlin asking questions of Politico chief executive Goli Sheikholeslami and Harris.
The attack from Business Insider on Trump Jr. only makes matters worse for the Germans. Business Insider tried to compare legitimate business dealings that Trump Jr. is engaged in to the felonious activity of Hunter Biden, former President Joe Biden’s son. After Breitbart News’s story on the matter, several top conservatives including Trump Jr. himself and key lawmakers on Capitol Hill weighed in on the story, reacting harshly to the ludicrous comparison.
The difference between me and Hunter Biden?
— Donald Trump Jr. (@DonaldJTrumpJr) May 13, 2025
I've been a businessman and serial investor my entire adult life. He became a "businessman" after his dad got elected.
I joined a Venture Capital Firm that invests in private American companies - Nothing to do with the government. He… https://t.co/svUFJ1ju75
The Dem-Media is pathetic. They've spent the last decade smearing me and my family with bullshit lies at every turn, while doing everything in their power to defend and spin for Dems like Hunter Biden. And then these same "reporters" wonder why they're so hated by normal people! https://t.co/ILqZnATy62
— Donald Trump Jr. (@DonaldJTrumpJr) May 14, 2025
I’m not sure why it’s so hard for people to conceive that the Trump Family was successful in business before politics and unlike the Biden family, getting into politics has actually probably caused them to lose money.. https://t.co/lFOaMEBMhB
— ALX 🇺🇸 (@alx) May 13, 2025
Business Insider, a mouthpiece of German-owned Axel Springer, launched a baseless smear against Donald Trump Jr., a respected businessman, for joining a venture capital firm.
— Alex Bruesewitz 🇺🇸 (@alexbruesewitz) May 13, 2025
Meanwhile, they’ve never uttered a word about Hunter Biden’s dubious dealings, like peddling his… pic.twitter.com/XVKFV7U8l0
Wow is this true @axelspringer_EN?? Looking bad! https://t.co/aa9J91yQMr
— Jack Poso 🇺🇸 (@JackPosobiec) May 13, 2025
I have MANY mutual friends with Don in the business world and they all speak very highly about his work ethic and entrepreneurial vision. Maybe the Fake News would stop smearing him with BS lies if instead of investing in American companies, he joined the board of a Ukranian… https://t.co/jK5A0iSXBe
— Nate Morris (@NateMorris) May 14, 2025
"Talk about your all-time backfires." https://t.co/0nA4iKKAI3 pic.twitter.com/gyFULBXVRI
— Mark Bednar (@MarkBednar) May 13, 2025
Business Insider is a fake news rag that exists to smear conservatives. Nobody believes their bullshit! https://t.co/mlqecuQS6l
— Tim Sheehy (@TimSheehyMT) May 14, 2025
You can’t make it up. After covering up the Biden crime family’s corrupt self-dealing in Ukraine and China, the media are now attacking @DonaldJTrumpJr for investing in AMERICAN companies. This is why Americans have lost faith in the media. https://t.co/JBMCpZcF6v
— Bernie Moreno (@berniemoreno) May 14, 2025
Time to drop the hammer on @AxelSpringer!!!
— Jason Miller (@JasonMiller) May 13, 2025
“Exclusive — ‘German Influence Operation’ Exposed by Don Jr. Hit Piece” https://t.co/IGJHuv1qeh
The leftwing media is desperate and lying as usual!!!!
— MAGA War Room (@MAGAIncWarRoom) May 13, 2025
Exclusive — ‘German Influence Operation’: Don Jr. Hit Piece in ‘Business Insider’ Backfires Spectacularly on Outlet’s Foreign Ownershttps://t.co/ODx3HVJL3Z
Why does the leftwing media pretend not to understand the difference between Ukrainian energy company board member Hunter Biden selling access to influence government policy and lifelong biz man Don Jr. investing in private AMERICAN companies to help them expand and create jobs? https://t.co/UN59p9tCcY
— Jim Banks (@Jim_Banks) May 14, 2025
Let’s not forget that Hunter Biden sold his finger paintings for hundreds of thousands of dollars.
— Tom Emmer (@tomemmer) May 14, 2025
Those paintings would have been worthless if his father was never elected President.
The Trump family was very successful long before President Trump descended down the golden… https://t.co/7o7e9kU0vx
Where this story goes from here—and whether Berlin intervenes to make changes at either or both outlets—remains to be seen. Dopfner has not replied to a follow-up press inquiry from Breitbart News, nor has Business Insider’s editor-in-chief or spokesperson.