Victoria Secret's Angels on their way out, insiders say
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Last week, four Victoria’s Secret Angels — Josephine Skriver, Elsa Hosk, Jasmine Tookes and Romee Strijd — posed together on a Los Angeles red carpet to celebrate their most recent campaign.
But it had nothing to do with the lingerie giant that gave them their wings. This event was for the holiday collection from Boohoo, a down-market online fast-fashion retailer.
Industry insiders say it’s a sign that the celestial Angels might be falling to Earth.
“A year ago, there is no way that would have happened,” a modeling industry source told The Post. “Victoria Secret Angels were so unattainable and wouldn’t have been aligned with a brand like [Boohoo].”
But this is hardly an ordinary year for the lingerie giant. For the first time since 1995, VS won’t be staging its annual fashion show — known as the Super Bowl of modeling. Televised since 2001, it’s been an international showcase for the elite group of contracted models known as the Angels.
Alessandra Ambrosio will walk in the 2017 Victoria's Secret Fashion Show. (REUTERS/Charles Platiau)
Established in 1997, the flock has reliably been one of the most high-profile gigs in the fashion-modeling world. Gisele Bündchen, Karlie Kloss, Heidi Klum, Miranda Kerr, Tyra Banks and Stephanie Seymour have all been Angels.
But the halo’s slipped in recent years, entangled in a mire of declining lingerie sales, falling TV ratings, a seeming resistance to keep up with cultural trends and even an uncomfortably close connection to the late Jeffrey Epstein.
Normally at this time of year, the Angels would be toning and tanning in preparation for the big fashion show — which typically kicks off with a flurry of press about the women’s workouts, diets and jet-setting to the event.
But now — without the big show — is there anything left for these high-paid Angels to do?
Models Cindy Bruna, left, Gigi Hadid, Kendall Jenner and Alexina Graham walk the runway during the 2018 Victoria's Secret Fashion Show at Pier 94 on Thursday, Nov. 8, 2018, in New York. (Evan Agostini/Invision/AP)
“It was [once] every girl’s dream when they got into the modeling industry,” model agent Victor Del Toro told The Post.
“They wanted to be a Victoria’s Secret Angel. Over my 14 years, when I ask [new models] what they want to do in their career, that’s what they say. I’ve heard it over 1,000 times. And just to get to the show casting was a huge deal.”
Although details of the elite Angel contract are one of the industry’s best-guarded secrets, it’s reportedly quite strict — demanding a certain number of hours from the models and also restricting the other work they can do. According to the insider, Angels couldn’t work with other beauty, swim or fragrance brands.
“They also said you couldn’t shoot with brands like American Eagle,” said the insider.
But the payoff, and exposure, were said to be worth it.
Elsa Hosk pictured at a VS Fashion Show. (REUTERS/Charles Platiau)
“In the heyday, Gisele made $5 million,” said the insider. “[Later], the girls made $1 million plus bonuses.”
(Victoria’s Secret did not return requests for comment.)
But retail sales have been plunging for a few years now, as the American ideal of “sexy” has shifted to a more natural look. The most recent data available shows that Victoria’s Secret sales were down 6 percent through August.
Last year’s show on ABC hit a new low, grabbing only 3.27 million viewers — down from nearly 10 million in 2013.
One by one, famous supporters have dropped off. Former Angel Kloss revealed she had resigned in an act of feminism. Bündchen wrote that she left because she no longer felt comfortable strutting the runway in a bikini or thong. The singer Halsey, who performed in the 2018 show, then publicly lashed out at the brand’s lack of inclusivity.
That came on the heels of comments made by Ed Razek, the longtime VS chief marketing officer and Angel maker. Late last year, he told Vogue.com that there was “no interest” in plus-sized models. He also added he wouldn’t cast a transgender model for the show.
“Shouldn’t you have transsexuals in the show? No. No, I don’t think we should. Well, why not? Because the show is a fantasy.”
Adriana Lima, Alessandra Ambrosio in the 2014 Victoria's Secret Fantasy Bras. (PRNewsFoto/Victoria's Secret)
“It was the modern interpretation of Victoria’s Secret,” said the insider of the free-wheeling event. “It was very interactive and it wasn’t just a traditional runway. If they would have done something like that, maybe the VS show would have been better.”
Some Savage X Fenty models sported stilettos, others went barefoot. There was simple, scraped-back hair, bald heads, big curls. The lineup featured women of all shapes and sizes and colors, as well as a performance by trans actress Laverne Cox. The message was clear: Unlike at Victoria’s Secret, there was not just one idea of sexy or feminine.
“They had girls like Gigi [Hadid] and Joan Smalls,” said the insider. “But it wasn’t shoved down your throat that these are the 25 most beautiful girls in the world.”
Something made an impression. A fall Victoria’s Secret campaign features the brand’s first curvy model, Lorena Duran. And in August, VS reportedly hired its first transgender model, Valentina Sampaio.
“Some of the girls they are casting now are girls VS never would have looked at years ago,” said the insider, noting that the shift is happening post-Razek.
But the Angels remain the same as ever, even as there’s been a shedding of some of the brand’s most iconic ones. Alessandra Ambrosio and Adriana Lima — the models perhaps most closely identified with the flock — have left in recent years. Lily Aldridge quietly exited in 2018. And sources told The Post that Behati Prinsloo, who had been with VS for the past decade, recently let her Angel contract lapse.
(Calls to Prinsloo’s agent were not returned.)
While the brand has added four new Angels — Grace Elizabeth, Barbara Palvin, Leomie Anderson and Alexina Graham — they basically look like clones of the women before them.
Only they’re probably not as well compensated.
“The money isn’t what it used to be,” a source told Page Six. “Older contracts like Alessandra Ambrosio were in the millions, now they’re like $100,000.”
So what’s left for an Angel to do?